A logo is more than simple words on a screen; the logo you choose is integrated with your corporate identity and identity design. No matter what size your company, you want to be sure that your customers associate your logo with it. Large corporations hire specialists in corporate identity and logo designs when they redesign their company logo.
What Is Corporate Identity?
Where would Geico® be without the gecko? What about Nike® without their Swoosh? Both these companies have a well-known corporate identity, and they have hired a company that specializes in corporate identity and logo designs. Once their logo was designed, they started using it in all their advertising to be sure that customers associated the logo design with their corporate identity. A logo is both the letters and the symbols that make up a company’s corporate identity design.
For example, Pepsi® recently redesigned their logo and product packaging for many of the items sold by Pepsi®, though they didn’t redesign all the logos in their product line. Though they are still using a red, white, and blue circle, the lower case letters in the logo design make this design minimalist compared to some of the previous designs. Additionally, the circle itself has undergone some changes, making the Pepsi® logo look updated without drastically changing the ideas behind it.
Why Pay For Corporate Identity Design?
With some identity designs, you don’t even need to see the text part of the logo to know what company sponsored the advertisement. For example, if you see an apple with a bite taken out of it, you know this is the logo for Apple® computers; you don’t need to see the word “Apple” anywhere near the advertisement. Most corporate identity design logos even have color integrated with the logo.
What corporation do you think of when you see a big red “plus” sign? Would you think of the same company if you saw the same logo in green? The answer is probably not. The red is part of the Red Cross’ corporate identity.
What about a purple and orange logo? Do you really need to see the FedEx® to know what company the packages or trucks belong to? Again, you probably don’t need to be able to read the word “FedEx®” to know which company you are dealing with.
Each time a potential customer sees these color combinations, they think of that company or corporation. FedEx®, the Red Cross, Geico®, and Nike® have all gotten their money’s worth with their corporate identity and logo designs. Even baby food companies like Gerber® have hired a company for corporate identity design.
There are many reasons why you should hire a company to get your own corporate identity design. No matter what size your business, you will always need to advertise for your customers. Whether you advertise locally or nationally, you want a logo that is different from everyone else’s logo. You want your logo and your corporate identity to stand out from the crowd. To compete in today’s market, you need your customers to remember your company. These are all good reasons to have your own corporate identity and logo design.
How Do You Get Your Own Corporate Identity Design?
When you pay for corporate identity and logo designs, the company that works on the corporate identity design will ask a number of questions to get a feel for your business. They may want to see any logos that you like to get an understanding of what you are looking for. After these questions have been answered, they will design and submit several different logo designs for your review. Once you see the designs, you choose the one that best suits what you want for your company’s logo. For example, in the Gerber® logo, the baby on the logo gives customers an idea of what type of product Gerber® carries.
When you have a number of corporate identity and logo designs made to choose from, you will want to make sure that your new logo isn’t too trendy. At times, trends do not last long, and your logo may look out of date sooner than you are willing to pay to have it replaced again. It’s always a good idea to choose a clean and classic design for your corporate identity design.
Many companies out there specialize in corporate identity and logo designs. To find a company for these designs, you can do a search on the Internet. One such company is Logoorange™ at http://www.logoorange.com/. Not only does this company offer logo designs, they offer a look into the trends of today. Though this company is based in France, their portfolio has a large number of clients in the United States as well as those in Europe.
If you are looking for a company closer to home, you might check out LogoDesignGuru.com® at http://www.logodesignguru.com/. This company has several different logo design packages for anything from a single logo to ten separate logos to choose from with a matching brochure and website design. Additionally, the largest package has free business cards.
What Is The Future For Corporate Identity Design?
There are many different ideas on where the trends are going for logos and corporate identity design. Some people say that the logo should change every year. Other people say that the identity design should symbolize the company and be timeless in presentation. No matter what type of logo you choose, you will want something that you can use for at least several years. You don’t want your customers to remember one logo, only to be using a different one six months later.
Though designs have changed over the years, one thing stays the same. Your corporate identity will help your customers remember your company when they need your products, and your corporate identity design will help them differentiate your company from your competitor’s company. Keeping your company differentiated will help you get and retain more customers.
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